Pricing

Every ranch starts with hardware. The plan below is what unlocks the portal — pick the tier that matches how you run your operation.

Bronze horseshoe icon

Bronze

$19 / month

Onboarding, portal login, sensors, horses, and the water dashboard — the essentials for a single-person operation.

Start with Bronze

Recommended

Silver horseshoe icon

Silver

$39 / month

Everything in Bronze, plus your team — task scheduling, student lessons, and a medical record for every horse.

Choose Silver
Gold horseshoe icon

Gold

$79 / month

Everything in Silver, plus AI forecasting, specialist access, priority support, and multi-barn management.

Go Gold

Not sure what you need? Take our 1-minute quiz →

BTR App comes in three tiers. Every ranch starts with a BTR Gateway and a BTR Node per horse — the software plan below is what unlocks the portal.

Feature Bronze Bronze Silver Silver Gold Gold
Price / month $19 $39 $79
Onboarding by email + password setup
BTR portal login
Add sensors (Gateway/Nodes) via Settings
Add horses
Water consumption dashboard (ranch-wide)
Water consumption on horse profile
Add employees — no extra seats, they use their own phone
Task scheduling (replaces the chalkboard)
Lesson scheduling for students
Medical record per horse
AI water consumption forecasting
Health specialist access (notes, water data, medical records)
Priority support
Manage multiple barns/properties on one account

Active roles by tier

Employees aren't a separate paid seat — they're managed by your Admin account and use their own phone, starting at Silver.

Role Bronze Silver Gold
Admin
Boarder
Student
Medic

Click your role above for a page dedicated to what BTR unlocks for you, tier by tier.

Not sure which tier fits your ranch? Get in touch and we'll help you choose.

Explore more

From onboarding to insight, step by step.

Partner brands and equestrian events.

FAQ

Common questions about hardware and plans.

Get in touch and we'll help you choose.